Each time the rock band Rush heads out on tour, they come to Battlefield Graphics Inc. to get their programs printed.
“They’ve said to us in the past, ‘We know we can probably get it done cheaper but that’s not the point. You’ve never let us down, you’ve always delivered these outstanding programs,’” says Jerry Theoret, President and CEO of Battlefield, one of the largest independent printing operations in Ontario.
The machinery is all top grade in the Battlefield production area, and the company prides itself on using North American-made paper.
“My peers tell me that we’re known for our service and our quality. We run the finest equipment here," Jerry notes. “I’ve had people say, ‘Can you do it a cheaper way?’ Well, that’s not the Battlefield way so we won’t do it that way. I’d rather refuse the work than to start doing stuff like that."