Most homegrown businesses take years of blood, sweat and tears, but when you’ve got someone like Roohi Qureshi at the helm, the route looks a little different. She started Leaves of Trees in 2011 and found success almost immediately, with friends and customers soon clamouring for her natural products at a rate almost faster than she could make them. “Initially, I started making products for myself, just for fun,” explains Roohi, “and then, I made a lot of it so I gave some to my friends to try and they really liked it.”
Roohi started printing labels for soaps and lip balms and found she had hit on the magic combination: the popularity of her products exploded in February of 2014 when her international orders started increasing, and she officially opened the Queen East Leaves of Trees shop just three months later.
