Ice Level Source For Sports

“We know hockey,” says Steve Jung, co-owner, along with Russ, Mike, Chris and Kathy of Ice Level Source For Sports. "We love the game." Growing up playing Canada’s favourite game, the Jung siblings thought it only natural to open a store dedicated to supplying their hockey community with the equipment it needed.

“Starting up any company from scratch is tough,” Steve admits, “because you don’t have the clientele.” But the staff had great connections to hockey players from their own teams, and word of their expertise, honest pricing and friendly customer service quickly spread. Now seasoned veterans at the store, they’re known for their deep knowledge of not only hockey but of lacrosse and ringette, too.

“When new stock comes in,”Steve says, “it’s like Christmas for us. We’re eager to try out the latest gear and pass it on to our customers.”