Who doesn’t love a great set of jewellery and accessories to go with their outfits? That's what Giselle Santoro and James Monroe were thinking when they took over The Plaid Giraffe in 2004. When Giselle heard it was up for sale, she could hardly hide her excitement. “Most of the charges on my monthly credit card bill were from the store,” she says. “I loved shopping there for my jewellery.” It was the perfect fit. She and James bought the shop and enlisted their daughter Josee and son Damon to help in the day to day operations.